XFINITY - BEST IN CLASS

Turns out, there’s no major for getting internet famous. But 57% of Gen Z want to become content creators. So instead of hiring established creators to advertise Xfinity WiFi, we gave six rising college creators a platform of their own: Best in Class, a social-first reality show built for TikTok and Instagram. They competed in content challenges powered by Xfinity WiFi for a $100K brand deal and a shot at making “creator” a full-time career.

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