XFINITY - BEST IN CLASS
Turns out there’s no major for getting internet famous. But 57% of Gen Z want to become content creators. So instead of hiring established creators to advertise Xfinity WiFi to college students, we used our WiFi to give rising creators a real shot at "making it."
In Best in Class, the first-ever reality show made exclusively for social, six creators took on content challenges under one roof with a $100K brand deal on the line—all powered by Xfinity WiFi.
Betting on the next generation of creators paid off. Best in Class drove 300% more WiFi connects year over year, becoming Xfinity’s most successful University campaign ever.
ROLE: CREATIVE DIRECTION, CONCEPT & DEVELOPMENT. CREATIVE LEADERSHIP.
FORBES | VARIETY | ADAGE | THE WRAP | TUBEFILTER | LITTLE BLACK BOOK | ASSOCIATION OF NATIONAL ADVERTISERS
